Mobile app & software development companyTurn your idea into a real product.
We design, build and launch mobile apps, web platforms and AI products for startups and growing businesses, with one senior team from first call to launch.
What we build
What can we help you build?
From MVP development to mobile apps, web platforms and custom software. Start from the problem, not the tech stack, and we’ll shape the right team around it.
Launch a new product
Have an idea but don’t know where to start? We turn it into a scoped, launch-ready MVP.
- Discovery & MVP definition
- UX flows and clickable prototype
- Build, test and launch
Build a mobile app
Turn your business or product idea into a modern iOS and Android experience.
- Native, Flutter or Kotlin Multiplatform
- Backend, APIs and admin dashboard
- App Store and Google Play release
Build a web platform
SaaS platforms, dashboards, marketplaces, customer portals and custom web applications.
- SaaS and multi-tenant platforms
- Dashboards and customer portals
- Bilingual and right-to-left interfaces
Automate your business
Replace spreadsheets and manual processes with custom software, integrations and internal tools.
- Internal tools and back-office systems
- Third-party and API integrations
- Workflow and reporting automation
Improve an existing product
Stuck, slow or hard to change? We improve UX, performance, reliability and conversion.
- Technical and UX audit
- Performance and stability fixes
- Product rescue and takeover
Grow your product
After launch: ongoing development plus the marketing that brings in users.
- SEO and content
- Paid media and performance marketing
- Analytics and conversion optimisation
Built for teams with something to ship
Founders
Turn an idea into an MVP. We help you decide what the first version needs, and what it doesn’t.
Startups
Add product and engineering capacity to ship features faster without hiring a full team.
Businesses
Build customer apps, internal tools and integrations that remove manual work.
Agencies
Work with us as a white-label technical delivery partner for web, mobile and backend.
Products in the hands of real users
Mahfool: wedding planning, simplified
An Arabic-first booking app where couples browse wedding venues, compare pricing and capacity, and contact venues and organisers in one place.
TDS: dental supplies, ordered in minutes
A shopping app for The Dental Store: browse equipment by brand and category, build a cart and check out, with Google, Apple and Face ID sign-in.
Learnia: one platform for tutors
An AI-assisted hub that brings lesson management, student progress tracking and exam creation together for independent tutors.
Ma’at: modest fashion, made in Cairo
An online store for a Cairo fashion label, with an editorial home page, collection browsing, search and a shopping bag.
What happens after you contact us
A clear, seven-step path from first conversation to a product that keeps improving. You always know what’s next and what it costs.
- 01
Discover
Understand the business, users, goals and constraints.
- 02
Define
Turn the idea into requirements, scope and a roadmap.
- 03
Design
UX flows, wireframes, prototypes and visual design.
- 04
Build
Develop in short iterations you can review as we go.
- 05
Test
QA, performance, security and real-device testing.
- 06
Launch
Production deploy and App Store / Google Play release.
- 07
Grow
Maintenance, analytics, optimisation and new features.
Three ways to get started
From idea to MVP
A focused first version you can put in front of users and investors.
- Discovery & product definition
- UX/UI and clickable prototype
- Development and testing
- Launch and handover
Existing product rescue
Unfinished or hard-to-maintain product? We find the risks and get development moving again.
- Codebase & architecture audit
- Risk identification
- Recovery roadmap
- Development
Your external product team
An extension of your company: product, design, engineering and QA on a monthly engagement.
- Dedicated team or retainer
- iOS, Android, web and backend
- UI/UX and QA
- Technical leadership & maintenance
What shapes your budget
Every estimate is built from these four things. Knowing them up front means a realistic number after one call, not five.
Scope
How many user roles, screens and features the first version really needs.
Platforms
iOS, Android, web, admin dashboard, or a combination.
Integrations
Payments, maps, CRMs, ERPs and other systems we connect to.
Design depth
Using a proven UI kit versus a fully custom brand and design system.
Questions we hear before every project
How much does it cost to build an app?
It depends on scope, platforms, integrations and design depth. After a discovery call we send a written estimate broken down by feature, so you can decide what goes into the first version.
Do you work with early-stage founders?
Yes. We help founders define the smallest version worth launching, then design, build and ship it.
Can you build for both iOS and Android?
Yes. We build with native technologies (Swift for iOS, Kotlin for Android) or cross-platform technologies like Flutter and Kotlin Multiplatform (KMP), plus the backend and admin dashboard behind them.
Can you take over an existing project?
Yes. We start with a technical audit of the codebase and architecture, then share a recovery plan before any development begins.
Do you work with clients outside your region?
Yes. We’re remote-first and work with clients worldwide.
What happens after I get in touch?
We review your brief, reply within 48 hours, and book a discovery call. After the call you receive a proposal with scope, timeline and cost.
Tell us where you are. We’ll map the way to launch.
- A 30-minute call with a product lead, not a salesperson
- Honest advice on scope, even if we’re not the right fit
- A written proposal with scope, timeline and cost
Got it, thanks!
We’ll review your details and reply within 48 hours. Want to skip the back-and-forth? Pick a time for your call now, or share a few more details about the project.